Study On Special News Report Planning By Dahe.cn From 2016 To 2020

In today's era when information explodes and media fusion advances,Dahe.cn.,as one of the most popular news websites with the right of newsgathering in Henan Province,should continuously enhance the top-level design of news report,carry out the special news report planning of important news topic selection,and take full advantages of its great resources to meet readers' diversified demands,thus overshadowing the counterparts in severe competitions.In this paper,taking the special news report planning on dahe.cn.from 2016 to 2020 as the research object,the author showed the current situation and problems of dahe.cn.and rendered constructive suggestions on its special news report planning through in-depth interviews,content analysis,and case analysis based on her internship at dahe.cn.The author introduced relative concepts in the first part of this paper.After that,by introducing the general situation of dahe.cn and conducting a SWOT analysis,the author showed how dahe.cn grew from a small beginning into a giant in special news report planning.On this basis,the author then carried out a systematic and thorough analysis on special news report planning on dahe.cn from 2016 to 2020 in such aspects as topic selection,resource allocation,report form,and broadcast channel.The results in the next part showed the current problems existing in special news report planning on dahe.cn,such as limited topic selections,lack of supervision report,inefficient resource allocation and utilization,unsuccessful combination of report forms,and indirect and unofficial broadcast channels.In response to such tough issues,the author in the last part offered constructive suggestions.In topic selection,writers should know what the readers care about and try to match with their requirements.In resource allocation,it remains imperative to upgrade the resource using efficiency.In selecting report form,the writer should emphasize the reader-oriented concept and make report form more diversified.In report channel selection,efforts should be focused to enhance channel operation and realize multi-channel interconnection.By unveiling the current problems existing in special news report planning on dahe.cn.from 2016 to 2020 and offering constructive suggestions,this paper is of great significance in practical research and provides plenty of cases of special news report planning for reference,which will promote the construction of other news websites with the same level.