Research On The “Theory·Think Tank” Column Of Hunan Daily

Data Journalism,Intellectual resources are the most important resource for the development of a modern country,nation,and society,Think tanks are the intelligent production base for decision-making consultation and thinking innovation,and they are also an important manifestation of the country's soft power.The country pay high attention to the construction and development of Think tanks,and has introduce policy documents.Local governments responded and implemented the construction of Think tanks.Under the background that the state encourages organizations of various departments to accelerate the construction of new-type of Think tanks system with Chinese characteristics and the development of smart media technology has accelerated the transformation of traditional news media,Think tanks and media have begun to move towards a development path of deep integration,and many media have begun to explore and establish Media-think tanks,Developing indepth cooperation with government departments,scientific research institutes,universities and social organizations to enhance and expand the Media-think tanks functions.The“Theory·Think tank”column of Hunan Daily relies on the local mainstream media in Hunan.Since its official launch on January9,2016,it has always insisted on the problem-oriented principle and continued the philosophy and characteristics of Hunan Daily.Each issue focuses on a hot topic,invites the experts put forward vivid and effective opinions,ensure that they will be publish in the newspaper at least once a week,It has been published for 5 years,with a total of 204 issues and 806 thkin tank articles(as of December31,2020).It has become an important platform for publication and exchange of research results that other local think tanks focus on.This article summarizes and organizes the data for the “Theory·Think tank”column of Hunan Daily from January 9,2016 to December 31,2020.A total of 204 issues and 806 thkin tank articles are research samples,and a systematic quantitative analysis is performed on them.Try to summarize the content characteristics of their articles in the topic selection and frame composition,and the local characteristics of the Huxiang cultural connotation.And the team's source composition,cooperation with other departments and institutions,intelligent media integration,and multi-agency joint propaganda communication strategies,etc.Analyze the layout design,visual data presentation,and theoretical connection of research results in the development process Actual effects,results release and communication sharing mechanism,communication form and strategy still have shortcomings,and propose corresponding optimization suggestions that can be taken to fill these shortcomings,such as optimizing layout reading design and strengthening column research results Practice research,improve the release mechanism of think tank research results,jointly build a result exchange and sharing platform,and innovate communication thinking forms and strategies.Through the research on the “Theory·Think tank”column of Hunan Daily,we can learn from the various theoretical and practical experience of Media-think tanks construction,improve and innovate the column development,and move forward in the construction and development of new-type think tanks with Chinese characteristics in the future.