Research On The Development Of Chrysanthemum Culture APP In Melting Media Environment

With the development and progress of science and technology,new modes of media communication are constantly emerging.Various media technologies,communication organizations and communication channels are closely related to each other,creating a melt media environment.Research and content creation based on new media technology are also gradually occupying an important position.At present,new media and traditional media have appeared the situation of cross-integration,and entered the era of "integrated media" with the coexistence of multimedia forms.Network media has bridged "culture" with "modern technology",broken the limitation of culture dissemination in time and space,brought the inheritance of culture into the public view,and brought the dissemination of culture into a new stage.The use of multiple technological means to spread culture is the future trend.Chrysanthemum is a famous traditional flower in China,with a long history and profound cultural deposits,chrysanthemum has today's "four gentlemen" name,is a perfect combination of flowers and plants and traditional Chinese culture.Under the impact of western culture,the implied meaning of chrysanthemum culture in China has been deviated,and the chrysanthemum culture is not only reflected in the symbolic meaning,but also contains rich cultural values such as ornamental,edible,medicinal,poetry,painting and so on.At present,the spread of chrysanthemum culture is limited to traditional media forms such as exhibitions and TV,and the emergence of new media has just opened up a new way for the inheritance of traditional chrysanthemum culture.How to use the combination of traditional paper media and digital media to spread chrysanthemum culture is a subject worth studying.In this paper,based on the connotation of the chrysanthemum culture and the characteristics of new media technology theory,popular science chrysanthemum culture as the main research purpose,try to put forward a kind of thinking on the development of the chrysanthemum culture media products,the traditional medium chrysanthemum popular science atlas,chrysanthemum wen gen and new media environment surrounding the 3d modeling,AR,holographic imaging technology,integrate chrysanthemum culture in the media environment,To carry on the mass communication with the rich manifestation form.Through the innovative design of China's chrysanthemum culture in various forms,to create a melting media environment to spread chrysanthemum culture,increase the interaction between the public and the chrysanthemum culture,promote the development of China's chrysanthemum culture industry.