Research On The Issues Of "Agriculture,Rural Areas And Farmers" Report In Henan Daily Rural Edition Under Agenda Setting Theory

When comes to the issue of the "agriculture,rural areas and farmers",it is known as a fundamental issue related to the national economy and people's livelihood.In term of the media,the subject matter itself is an important element of communication that deserves attention.How to do a good reporting work about the "agriculture,rural areas and farmers" in the new era,providing strong public opinion support and policy guidance for the implementation of the rural revitalization strategy,is a subject of concern.Therefore,2041 reports related to “agriculture,rural areas and farmers” were selected for sampling from Henan Daily Rural Edition since the 19 th national congress.Based on the theory of agenda setting,it classified the issues reported on "agriculture,rural areas and farmers",ranked the importance of the issues,and made a comparative analysis with the importance of the issues in reality,which resulted in a fit index of 51.8% between the importance of the topics of the "agriculture,rural areas and farmers" reports and the reality of the topics in the sample,and the objective agenda-setting was basically consistent with the major national policies and principles,and conformed to the positioning of audience."Agriculture,rural areas and farmers" series reports from Henan Daily Rural Edition all took the positive propaganda as the main value orientation,adhered to the correct guidance of public opinion,reported in a variety of forms on the basis of respecting the facts of the news,with the multiple perspectives of the subject in the reports,highlighting the party and government,leading cadres,enterprises and institutions,giving full play to the role of the party newspaper and journal.The agenda-setting function of "agriculture,rural areas and farmers" series reports from Henan Daily Rural Edition is reflected in the typical exemplary role played by the party newspaper.While shaping the good image of the grass-roots government,it also changes the "stereotyped impression" of the public on farmers and rural areas,deepens the understanding of the subject with close expression,and encourages multiple subjects to embed themselves in the development of "agriculture,rural areas and farmers"."Agriculture,rural areas and farmers" series report issue from Henan Daily Rural Edition in new era present related problems,such as the lack of awareness of the initiative to set the problem,the weak strength of concept guidance,the lack of prominent dominant position of farmers and the unclear orientation of social needs.Comparing the gap of communication ability and guidance level between the needs of the masses and the media,it also puts forward higher requirements for the development of mainstream media in the new era.In order to give full play to the role of media in the work of "agriculture,rural areas and farmers",truly exert its "media power" in Rural Revitalization,it is necessary to enhance the awareness of problems and actively guide the discussion of problems in the public domain;to strengthen the effective dissemination of the mainstream awareness,to set up the values of the modernization of farmers through the network agenda;to guide the "self-construction" of farmers through the initiative of "other-construction" of media;meanwhile,to pay attention to strengthen weak links,improve weaknesses and optimize the distribution of media resources.It is required for media to locate the joint point of attention of the party,the government and the people,find the integrating point between the propaganda theme and the news elements,focus on the strategy of Rural Revitalization and the work of "agriculture,rural areas and farmers",serve the overall situation,fulfill the responsibility and mission of the work of public opinion,and enhance the influence of the mainstream media.