Analysis Of The Sustainable Development Mode Of WeChat Official Account

Since the 2010 s,with the full coverage of smart phone devices,the era of mobile Internet has arrived.The development of technology and mobile networks totally changed people's lifestyle.The centralized,authoritative and top-down form of traditional media has become a thing of the past.Now everyone can have their own personal accounts and network devices.They can not only freely choose the information they receive,but also become "we media" through platforms such as We Chat,Weibo and Tik Tok,participating in the creation and production of information.By August 2019,We Chat had more than one billion global users,and its public platform has perfectly improved its editing function.It has various forms of content presentation including long text,video,voice and so on,making it the most mature and most popular we-media platform on the market.Some individual and enterprise users seize the opportunity,accumulate a large number of users in the We Chat public platform,and actively explore mature and sustainable content creation mode and commercial realization mode.They have a strong ability to guide public opinion and achieve great commercial success.In this paper,we will take the college What You Need,a famous college student We Chat platform account,which has successfully explored a mature development mode as the main object of study,combined with other high quality public platforms operation companies,such as Xin Shi Xiang,Yi Tiao,Du She Dian Ying and so on,base on the relevant data,analysis and explore how We Chat public platforms do in user growth,content production and dissemination,and commercial realization,find out the sustainable development mod of these three aspects,combining with the present public operating environment,analysis the challenge We Chat public platforms will meet.Lastly,the article points out: that We Chat public account industry will enter a critical transition period,public account enterprises must deepen the professional reform of the content team,improve internal management;Accelerate the use of capital market for resource integration;Summarize content production experience,upgrade from single platform operation to multi-platform operation;The dual mode of light asset realization and heavy asset realization is combined to develop multiple realization mode.