| Tencent WeChat since the launch is only the beginning of the a IM kind of social software, Along with our country the rapid development of wireless network technology and the widespread popularity of smart phones, WeChat expands continuously upgrade performance,By the end of 2015 WeChat registered users worldwide has more than 800 million.In August 2012 launched WeChat public platform since then as an important media has been widely applied, including text, images, voice and video, a variety of transmission methods are popular among users.Large user groups and the efficient way to WeChat public platform development is rapid, huge potential market for the media, businesses and government agencies are WeChat public accounts, brand marketing and image promotion.Media landscape changes make traditional media represented by print suffered strong impact, the new media in newspaper subscriptions, advertising share be preempted the existential problems before print. In response to the change, the traditional print media are WeChat operate public account, trying to explore a development from WeChat road to survival.This article from the propagation properties of WeChat public platform, first analysis WeChat user groups and user behavior, and further analysis WeChat public platform of the effects of transmission characteristics and transmission mode.Second, Through the system analysis of actual case the operating status of Henan legal Daily public account, For Henan legal daily profit pattern are summarized.at last,discusses the Henan legal Daily in the operation of public number in the advantages and existing problems, and put forward reasonable Suggestions for its development from various angles. |
PDF Full Text Request