| With the rapid development of technology, cell phones have emerged as a new means of communication and the media has been widely used, and micro-letters born precisely in response to this trend. Micro letter as the carrier of a smart phone-instant messaging software, has a diversified, including voice, text, video and other multimedia means of communication and information transmission rates, low cost, privacy is strong, is a comprehensive, three-dimensional, opening way to make friends in a social networking platform, won a large number of users in a short time. Therefore, the app platform launches to the public attracted the attention of many businesses, enterprises, the media and the use of, there are many traditional media have launched its own micro public accounts, news dissemination and promotion activities. Paper on micro-letter to user groups and spread analysis, exploring the possibilities of micro-letter as a tool of journalism, print take distribute the app development status and prospect of multi-angle interpretation.Four aspects in this paper to analyze print with micro-distribute a public platform development. Firstly, the rise and development of micro-comb profile, analysis of micro-user groups and user behavior, and further analysis of micro and micro-propagation properties of public platform and on the social impact of this kind of transmission, then it discusses micro-media event brought a series of changes and the possibility of integration with the news media. After the Hebei, yanzhao metropolis daily Edition, for example, the system analyzes the current print media use of public accounts in news dissemination practice and status quo of, and to discuss emerging issues, and proposed solutions and recommendations. |
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