Wechat Game Design Based On The Analysis Of Lacquer Coffin Culture Of Mawangdui No.1 Han Tomb

General Secretary Xi Jinping pointed out that to carry forward the fine traditional Chinese culture,we should deal well with the relationship between inheritance and creative development,and focus on the creative transformation and innovative development of traditional culture.In recent years,with the increasing attention paid to the inheritance and development of traditional culture,it has also encountered certain practical difficulties,which is difficult to widely penetrate into people’s daily life.In today’s Internet era,how to make use of scientific and technological innovation to enable cultural communication,break the physical boundary of cultural communication,make traditional culture enter the public’s field of vision in a more abundant form,and improve the acceptance is a problem worthy of our in-depth thinking.As a key cultural relic of Hunan Museum,the lacquer coffin of Han tomb No.1 in Mawangdui contains profound spiritual and cultural connotation.At present,the display mode of lacquer coffin culture in Hunan Museum is still one-way communication,and the image system and soul concept constructed by lacquer coffin can not be well conveyed to the audience.In view of the problems existing in the spread of lacquer coffin culture,we need a solution that can better meet the needs of the audience,pass on the cultural connotation behind the lacquer coffin,and let the audience accept the lacquer coffin cultural knowledge from passive to active.As a new media,wechat games naturally have the characteristics of fragmentation and lightweight,which is also in line with the use habits of users in the new media era.Therefore,it is in line with the development trend of“culture+technology+creativity”to creatively spread the lacquer coffin culture of Mawangdui No.1 Han tomb with wechat games as the carrier.First of all,through the analysis of the existing excellent cases of traditional culture wechat games,this paper summarizes the characteristics and design strategies of traditional culture wechat games.Secondly,combined with the design strategy,the design practice of lacquer coffin culture wechat game was carried out.Through field investigation,questionnaire survey and user interview,the user’s demand for lacquer coffin culture content was investigated,and the game design was carried out based on the research results.The game playing mode,game content and framework,low fidelity prototype and game visual design were completed.Finally,through cooperation with programmers,the system implementation of wechat game“guarding Mrs.Xinzhui”is completed.