| With the development of short videos and the changing of user media habits,a large number of audiences are attracted to short video news,because short video news has short length and wonderful content.The mainstream media in our country has also entered short video platforms to broaden the communication matrix of new media.In 2019,the new coronavirus pneumonia broke out.As the mainstream media,People’s Daily used Douyin short videos to timely release policy instructions,the latest news on the front line,popular science propaganda,etc.,giving full play to the advantages of short video news and completing the media watch environment and guidance.Media responsibility of public opinion.This article takes the "People’s Daily" Douyin short video as research subject,and the research period from January 20,2020 to March 25,2020 to analyze the content of the collected351 short video news samples.When analyzing the samples,the author comprehensively draws on narratives,news narratives,and image narratives,and adopts the research framework of "narrative perspective-narrative content-narrative discourse-narrative features".Short video news for narrative research.From a narrative perspective,short video news reports on emergencies mainly adopt an objectively recorded external perspective,a delicate and true internal perspective,a single perspective that directly hits the event,and a multiple perspective that restores the event.The combination of multiple narrative perspectives emphasizes the objectiveness of news.Authenticity,rich narrative color,aroused emotional resonance of the audience.From the perspective of narrative content,short video news reports on emergencies mainly adopt narrative language suitable for the current short video dissemination,and divide the report content of short video news,which can be divided into incident reports,character stories,and popular science information.Construct the narrative meaning of collective memory and the image of a great country.From the perspective of narrative discourse,short video news reports of emergencies mainly adopt the narrative sequence of focal and sequential reports,reporting key information and showing more details of news events;from the perspective of narrative structure,short video news reports of emergencies It mainly adopts a honeycomb narrative mode that adapts to the current media environment to report the new crown epidemic from multiple angles and dimensions.From the perspective of narrative characteristics,short video news reports on emergencies have the narrative characteristics of fragmentation,drama,emotion,and hot spots,and can be combined with the characteristics of short video platforms to report in a timely manner based on the latest development of the new crown epidemic.Through the research on the "People’s Daily" short video news during the epidemic,it was found that the short video news of emergencies had its unique narrative value,and three enlightenments were drawn: reporting on the spot,enhancing the authenticity of news narratives;small narrative cuts,and personal Combination of narrative and public narrative;multi-angle narrative,breaking the traditional heroic narrative thinking. |
