Research On Supply Chain Pricing And Investment Decisions In The Blockchain Environment

With the rise of information technologies such as the Internet,cloud computing,Internet of Things,and big data,the supply chain has become more complicated and faces more tests.The number of members in the supply chain has increased rapidly,and these members are usually scattered all over the world.As a result,there are many companies,many links involved,and a wide range of cross-regions in the process of the product from the initial selection of raw materials,to production,and then to the hands of consumers.This makes the supply chain lack transparency,mistrust,traceability difficulties,and supervision.Many problems such as difficulties and information delays.Although traditional information network technology effectively supports the operation of the supply chain system,due to the limitations of the traditional technical framework,the system data of all parties in the supply chain cannot be synchronized effectively and reliably.Stream synchronization is relatively inefficient.At the same time,the databases of all parties are independently and concentratedly managed by all parties,and there is a certain risk of being tampered with intentionally or unintentionally.As the most disruptive technology in contemporary times,blockchain technology has the characteristics of unified ledger,distributed storage,non-tampering,common maintenance,and traceability.It improves the transparency and traceability of data in the process of circulation.Pain points have brought good solutions.Therefore,it is very important to introduce blockchain technology into supply chain management in order to achieve win-win cooperation between all parties in the supply chain.First,this article analyzes and summarizes the current status of blockchain technology and supply chain management,points out the existing problems and deficiencies in current supply chain management,gives the application value of blockchain,and applies blockchain technology to the supply chain Management is actually to build a blockchain platform,relying on this platform to achieve the goal of supply chain management,so according to whether the blockchain is built by a single company or by all companies in the supply chain,private blockchains and alliance blocks are given.The scenario where the chain is applied in the supply chain.Secondly,analyze the influence of private blockchain and alliance blockchain on supply chain pricing and investment decisions.a)Supply chain model under private blockchain.The blockchain system platform is independently constructed by the retailer,and the retailer shares relevant product information with consumers through a private blockchain,so we consider the retailer's degree of information sharing.The research found that after a retailer builds a private blockchain,no matter how much information is shared with consumers,it can always increase the pricing of the supply chain;at the same time,under certain conditions,retailers have an optimal degree of information sharing to maximize their benefits.At this time,the increase in supplier revenue is higher than the increase in retailer's revenue;b)The supply chain model under the alliance blockchain.The blockchain system platform is jointly constructed by each node enterprise of the supply chain.Therefore,when constructing the alliance blockchain,each node enterprise of the supply chain jointly bears the cost of blockchain adoption.The study found that the alliance blockchain can promote the optimal order quantity of retailers,and at the same time increase the logistics price of third-party logistics companies;when the cost of blockchain adoption is within a certain threshold range,the profit of each supply chain node can be improved.At the same time,the profit growth rate of each node enterprise in the supply chain is different.According to whether the blockchain platform is first adopted by enterprises internally or jointly adopted by supply chain enterprises,this paper studies the influence of supply chain pricing and investment decisions under different blockchains,and further affirms the value of blockchain technology in supply chain management.At the same time,the research in this article will further promote the application of blockchain technology in the field of supply chain management,and also provide ideas for the application of blockchain technology in other fields,which has a certain forwardlooking and social value.