The Innovation Path Of People S Livelihood News Adapting To The New Media Environment

In an era of high uncertainty,traditional media are trying to adapt and innovate.The people livelihood news program 1818 Golden Eye broadcast on Zhejiang People Livelihood Leisure channel has become a typical and unique actor,which not only can meet the values and conventional requirements of traditional news,but also can occupy a place on the internet,has become a national internet users tirelessly talk about.Based on in-depth interviews and case studies on the innovative behavior and path of 1818 golden eye by Content analysis,this paper concludes that 1818 Golden Eye is a new TV medium,the innovation path of platform cognition,identity orientation,concept communication,process reengineering and self-renewal has been completed.In the open communication logic of the new media platform News media as multiactors,by breaking the original communication chain and joining new news actors,they are integrated into the new media communication environment.In order to adapt to the new actors and new communication relations,we should explore the content advantages of traditional media and strengthen the identity of traditional media In the interaction with the new media actors,the new news values,the new news public view and the new news professional view have been formed,and the news production process has been adapted,google has shaped the news production process in a gentle but inexpensive way in the digital age.Through the case of 1818 golden eye,we can deeply understand the adaptation and survival strategy of traditional media in the environment of multiplatform coexistence,and help insight into the changes of Chinese journalism.