| New Year’s Day2002with the Jiangsu TV City Channel the Nanjing Zero "program launch, Chinaushered in the television media boom-TV livelihood news hot. TV Livelihood News by the people’sattention because of its social, group and close it to play an active role in the process of social development,TV civic news quickly narrowed the distance between the audience and the TV, firmly locking the audiencetheir remote controls, once high ratings on other types of television programs. It can be said that the newsof people’s livelihood has played an active role in the social development process. People’s livelihood,however, news from the date of birth, there are a lot of the lack of individual stations in the Ming Shengnews programs at the same time, it seems only see the "eye" as long as it can attract people, to get higherratings, that is, the success of that news programs are too vulgar, trivial, adventure, vision, which isobviously not mature due to the practice of our people’s livelihood News.Until2011, the Central Propaganda Department, and other five ministries in the news front, take thegrassroots level, turn the style, change the style "activities, CCTV arranged according to activities launchedCCTV reporter to take the part of the grass-roots" series of reports. Part launch a few months they quicklywon the trust of the audience. This, also born in the fiery founder of the trend of China’s Livelihood News,news programs, news practice to actively explore the true quality of people’s livelihood News, efforts toovercome the current shortcomings exposed by the news people’s livelihood and shortcomings, for ourcountry to explore with Chinese characteristics "of public News Style for reference.This article is divided into five sections to analyze the CCTV "to go grass-roots" exploration andinnovation of the part of people’s livelihood, China TV news, the first chapter, an overview of the TVlivelihood of the people the news and go grass-roots "to illustrate the link between the two; Chapter II studyof the characteristics of the part, to illustrate the different points of the part and other livelihood TV news;The third chapter is the exploration and innovation of the analysis "to go grass-roots" people’s livelihood,China TV news, thus indicating that the the significance of the columns; Chapter IV, the part in the earlystages of development problems and proposed solutions to this problem, in order to ensure the healthydevelopment of the column; Chapter5, described the thinking part of our television news to the people’s livelihood, is the part the inspiration of the people’s livelihood on our television news programs, it shouldbe moving in what direction. Looking ahead the road of healthy development of China’s TV livelihoodnews columns. |
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