Research On The Issues Of Journalism Ethics In News Production Under The Background Of Intellectual Media

It has accelerated the trend of intelligence in the field of news communication,in which intelligence technology contains artificial intelligence,big data,and algorithms.Intelligence technology plays an essential role in involvement in news production as well.In order to solve the problem in journalism ethics,the methods based on literature research method and case study method,there has to be under the background between intellectual media and news production.This research utilizes the instrumental reason and value rationality to clarify the journalism ethics during the news production.Take full advantage of the application in intellectual media,and provide a guarantee for the progress of journalism ethics in news production.There are dynamic changes among the news formats and the reinvention of news production,through the application of intelligent technology on news communication.In particular,automated journalism is the utilization of big data to achieve data crawling and written manuscripts efficiently.Personalized news is the operation of algorithm technology to reach personalized distribution of massive information.Immersive journalism implies augmenting the sense of involvement by human-computer interaction technology.Sensor journalism implies enhancing the information source and deliver the hardware foundation for news content.On the one hand,news production mechanism has been reshaped by intelligent technology.On the other hand,it turns on automated information collection,personalized content production,accurate distribution,and immersive feedback.However,there are diverse journalism ethics issues in the application of intelligent technologies.This research utilizes the case study to figure out the concrete situation during the news production and makes up the induction of these issues.Therefore,it requires to perceive the subjects of journalism ethics and determine the roles and responsibilities played by subjects.After that,through the instrumental rationality and value rationality which is from Max Weber's instrumental reason and value rationality,this research is made of the causes for the issues of journalism ethics in terms of the utility of intelligent technology and the mechanism of platforms.Subsequently,to accomplish for the utility of intelligent technology in the journalism ethics,it is necessary to propose relative solutions in levels of the organization,expertise,and individual.Firstly,it has to achieve a standardized management mechanism for the news media industry.Furthermore,it is advisable to strengthen the mainstream values deep into the intelligent media in organizational level.Secondly,it requires journalists and programmers to strengthen the empowerment of intelligent technology and to strictly control the quality of content and technology in expertise level.Finally,it also requires individuals to broaden their intelligent thought and improve media literacy.And on top of all that,it is a necessity for individuals to strengthen their awareness of privacy and develop their algorithmic literacy in individual level.Even though the development of intelligent technology is a priority for the research of ethical academic,the conscious introspection of the intelligent technology in academic community is particularly worth application and studying on the future trend of intellectual media.