Research On The Identity Crisis Of Zhihu Users Under The View Of Contempt Chain

"Chain of Contempt" is a unique culture phenomenon which is popular on the internet recently.It is a judgment standard with personal feelings from high to low.Meanwhile,“the vision of contempt chain” is a culture perspective and culture methodology that views problems behind such phenomenon,also a culture opinion with emotion,antagonism,exclusiveness and "culture monism".Zhihu is the largest online Q&A community in China.It becomes a typical elite community due to its high standard on user's identity and Q&A quality.As a result,users in Zhihu regard themselves as elite,even proud of it.This has led to an identity crisis of themselves.The consequent repulsion against others and culture segregation have passed an unhealthy,abnormal elite opinion against rules.Furthermore,it caused opposition and confrontation between online groups.Based on simple random sampling,literature review and online ethnography,this article discovers the identity crisis of Zhihu users.Following a deepened narration,this article first reveals the feature and expression of identity crisis of Zhihu users based on contempt chain,then discusses and analyzes why they contempt others and its formation mechanism.At last,the author culturally rethinks about such phenomenon and proposes related suggestions in this cultural phenomenon.