The Research On The Mobility Of The Internet Users Identity

In the information era, human beings are migrating to the network society on a large scale. As a new identity category, the identity of Internet users be increasingly popular. As a growing number of Internet users keen to participating in social activities by multiple identities, the mobility of uers identity has shown a more distinct trend on the internet. It is the product of the Internet environment and the human body as a joint action, the mobility of uers identity not only has a unique value for human survival, but also promote the progress of human and social development.The paper based on the theory of survival philosophy of "unity of body and mind", taking Erving Goffman’s Dramaturgical Theory, Mead’s symbolic interactionism and Attention Economics as theoretical paradigm. First of all, by combining the network environment and make comparison to human’s real identity, the paper analyzes the meaning of the mobility of the users identity, its existence and integrated approach. It found that people in the network has one or more network "avatars" based on different social media, and different social media will construct an identity aggregation platform. By choosing media channels independently, users will implement the mobility of identity; Secondly, the paper analyzes performance of the mobility of users identity and how to construct multiple roles such as idealized, misunderstanding and mysterious roles on the basis of Dramaturgical Theory and actual cases; At the same time, taking attention economy as the background, this paper puts forward three typical identities in the identity marketing-"Narcissistic or self-focused identity","Spoof-style identity" and "official identity", in order to analyze the consumer behavior of liquidity identity. Finally the paper reveals the significance of mobility for human and society. Through the deconstruction of mobility of the identity, it will provide a good perspective to the research on the "identity" in the network society, and also adding a new understanding to the value of the network society for people and society.