Research On Development Strategy Of PMPH Under The Background Of New Media Era

With the continuous development of digital technology,almost all industries in the world are gradually moving towards the digital age,and so is the publishing industry closely linked with information technology.Now,digital publishing is the actual development trend of publishing industry in the future,and it is also a trend recognized by the public.All publishing houses in China have gradually joined in the development of digital publishing.Some publishing houses have developed their own technology,some have opened up new fields of digital publishing,and some have joined forces with scientific and technological enterprises to focus on the development of quality publishing,hoping to have a good competitive advantage in the market.Anyway,participating in the development team of digital transformation of publishing houses is the basic path for the future development of traditional publishing houses.PMPH,by virtue of its good brand,strong specialty and abundant resources in the medical and health industry,is actively exploring and innovating in the digital transformation stage,expecting to give full play to its advantages in the field of medical and health resources in the ever-developing and competitive digital publishing industry.This paper explores a transformation path which is consistent with its current development situation,and carries out its own digital transformation scientifically and reasonably.This paper points out the possible limitations in the development process of PMPH publishing house by reading a large number of literature materials and analyzing the digital transformation process of well-known publishing houses at home and abroad in recent years.Through the policy support research on the national medical education level and the analysis of the publishing market situation in the new media era,this paper clarifies the traditional advantages and development platform of PMPH publishing house,and proposes to seize the new development opportunities and invest in the digital transformation while maintaining the traditional print publication sales advantages.According to this strategy,the author puts forward to optimize the company's organizational structure and change the company's development concept.Strengthening the construction of digital publishing talent team;Increase network marketing to create a unique digital publishing brand;The guarantee measures to accelerate the digital construction of publishing houses.