Research On Interactive Emotional Design Of Heavy Mobile Games

In recent years,with the rapid development of mobile Internet technology and the increasingly optimized hardware performance of mobile devices,mobile game has gradually become an important entertainment mode for contemporary people,and in recent years has shown a serious trend of development.Heavy game,refers to the game that will make players spend a lot of time,energy and money in the game.Because of its advantages of long life cycle,high user stickiness,good sustained profit and unlimited channels,it has gradually become a very important mobile game category in the domestic market.The core experience of players in the game is emotional experience.Deep emotional experience needs to be realized through deep interaction between players and the game.However,due to the lack of attention to players'emotional experience and the lack of research on game emotional interaction design,serious mobile games have many problems,such as excessive business orientation,experience homogenization and so on,which greatly reduces the satisfaction of user experience.Moreover,the theoretical research and design methods of interactive design to optimize players'emotional experience for heavy mobile games in China are still in the initial stage.Therefore,how to introduce the research theory of interactive design into the field of game emotion research,generate a system of interactive emotional design model for heavy mobile games,interactive design strategies for game emotional experience,and effectively enhance the emotional experience of heavy mobile games is the focus of this paper.This paper puts forward the research direction of interactive design optimization for the emotional experience of heavy mobile games.Through the construction of the interactive model of emotional elements in the game,the specific design principles and Strategies of interactive emotional design of heavy mobile games are derived,so as to enhance the emotional experience of heavy mobile games.The author divides the subject into three modules:heavy mobile game,game emotional design and interactive design method,and elaborates the relevant theoretical research separately.Taking the emotional design theory "instinct-behavior-reflection" as the starting point of emotional design research,the author deduces three elements of game emotional design,which are basic elements(selection,flow of mind,role)and essentials of behavior.Elements(actions and choices),connecting elements(natural and social scenes).Based on the emotional analysis of heavy mobile game in domestic market and the user research results of heavy mobile game players,this paper creatively introduces the theory of five elements of interactive design into the theoretical study of emotional elements of the game,and deduces three elements of interactive emotional design of heavy mobile game:role elements,behavior elements and scene elements,and elaborates on the model composition and severity based on these three elements.Principles and Strategies of interactive emotional design for mobile games.On the basis of theoretical research,the author will study the principles and Strategies of interactive emotional design for heavy mobile games.Through the design improvement of the subsystems in three phenomenal games,Yin-Yang Division,Royal War and King's Glory,the author will verify the rationality and feasibility of the design principles and key points.It is verified by qualitative and quantitative user research feedback data,so as to achieve the goal of integrating theory with design practice and verifying theory strategy through design practice.