Emotional Research And Design Of Interactive Interface Of The Wuzhen Scenic Area Smart Tourism Guide System

With the vigorous development of Internet technology and the promotion of cloud computing,the Internet of Things,artificial intelligence and other technologies,people's lives are changing.Mobile smart devices have become the most common carrier for users to interact with machines.The quality of the interface design affects the user ' s visual experience and operating experience.Therefore,users no longer only meet the functional requirements,and pursue the emotional communication got in use.A good interface is not only functional,reliable,usable but also entertaining.Smart tourism is an inevitable trend in the tourism's development industry.Research on how to combine and use emotional design theory to design an interactive interface of the navigation system using a mobile phone as the carrier to enhance the overall travel experience.This article aims to improve the user experience,focusing on the application of Donald Norman's three-level theory of emotional design in the design.From the instinct layer,the behavior layer,and the reflection layer,analyze the emotional factors that affect the interactive interface layer by layer and explore the deeper emotional relationship between people and products.Investigate users and build user models,subdivide user groups,dig out hidden design points,combine extracted emotional design elements,summarize interactive interface emotional design principles,build interactive interface emotional design method models,and follow the wisdom of Wuzhen scenic spot The interactive interface of the tour guide system guides the design of practical objects.Follow the design principles,establish the emotional resonance with the user from the three aspects of the appearance of the interactive interface,interactive mode,and interactive experience,to improve the user experience.