The Study Of News Public Opinion Guidance About Our Country Metropolis Newspaper

Our country's metropolis newspaper passes through several years development, held the small space in the medium market, becomes is gained the audiences one of information important origins. Looked from the market analysis that, the metropolis newspaper also has certain survival and the development space; But looked from the present situation that, the very many metropolis newspaper all occupies the condition which bogs down. Investigates its reason, at present the news public opinion guidance biased or the flaw is related with the metropolis newspaper, this is also hinders the metropolis newspaper development an important question.In our country society transition period, the party and the country all extremely takes to the medium news public opinion guidance; Is also placed the great expectations the audiences to the news medium in the display public opinion guidance function aspect, the news guidance of public opinion question has become the people to discuss and to pay attention to one of most topics. The socialism journalism is the party relates people's link, is party's informer and the mouthpiece. The metropolis newspaper took our country journalism the important constituent, should persist Marxism news view, according to""The Three Represents""the request, with the dialectical thought, the correct understanding and in processing public opinion guidance some questions, enhances the news guidance public opinion the aggregate level; Causes the metropolis newspaper plays the major role in the advancement socialism material civilization and the promotion of cultural and ethical progress.This article take "New Cultural Newspaper" as a basic point, utilizes the news public opinion study rationale, embarked from the metropolis newspaper actual situation, explained the news public opinion guidance regarding the metropolis newspaper development vital significance, elaborated the metropolis newspaper news public opinion guidance superiority, has analyzed the question which the metropolis newspaper news public opinion guidance faced, and has discussed the metropolis newspaper news public opinion guidance strategy from the practice angle, made every effort to provide a suggestion for the metropolis newspaper further development.