A Research On The National Publishing Foundation (2008-2015)

Culture is not only a nation’s blood, the spiritual home of the people, but also an important factor of a country’s comprehensive national strength in competition and a strong support of the economic and social development. The publishing industry, wearing two hats of the social benefit and economic benefit, plays an irreplaceable role in the long history of cultural inheritance and innovation. However, by the impact of the economic globalization and the rapid development of information technology, the change of people reading mode and the enhancement of independent selectivity of reading content, the "less favored" types of publishing in China, such as academic publishing, public welfare publishing and specific publishing are subject to certain shocks. In order to support the healthy development of the publishing industry, the State Council approved the establishment of the National Publishing Foundation in 2007. It is devoted to foundation the outstanding publications of public interest that their publishing foundations can not be completely solved through market resources.However, over the past nine years, as famous as the National Natural Science Foundation of China and the National Social Science Foundation of China, the National Publishing Foundation has less influence and can not be compared with the two mentioned foundations in the same breath. In addition, the academic community also appeared some interpretation of the National Publishing Foundation in recent years. It focused more on the overall introduction or explanation of meaning but less on the comprehensive statistics and systematic analysis of the National Publishing Foundation over the years.In order to explore the cause of less influence of the National Publishing Foundation and reveal the characteristics and rules of the National Publishing Foundation projects, this paper has collected and analyzed the data of these projects from 2008 to 2015 through statistical tools and analysis software such as EXCEL, ROST,SPSS and so on. This paper adopts a variety of analytic methods to analyze the development of the National Publishing Foundation projects in time and space and their geographical distribution from the multiple dimensions, reveal laws of the selection process and social benefits generated by the project. Meanwhile, it explores the problems and challenges of the National Publishing Foundation that may exist in the course of the foundation operation and finally try to put forward a few suggestions for promoting its the self-improvement.