Analysis On Development Strategy Of The National Press Foundation

The cultural industry has become the most active,fastest growing and promising industry in the global modern economic system.In recent years,the state has paid more and more attention to the development of cultural industry,and the policy has been inclined to the cultural industry.As the foundation and support of cultural industry,publishing industry also presents the situation of letting a hundred flowers in bloom and a hundred schools of thought contend.However,influenced by the change of people's reading mode,the rise of new media and so on,the development of traditional publishing industry and print media faces unprecedented challenges.In particular,the release of some significant publishing projects is faced with numerous difficulties because the investment is not proportional to the revenue.In order to change this situation,and at the same time to make China a publishing giant to become a publishing power,enhance the competitiveness of the publishing industry in the international publishing environment,also promote the further development of China's cultural industry,the national publishing fund was established in 2007.As one of the three funds established by the countries,the national publishing fund is administrated by the national publishing fund management committee,which has a scientific management mode and operation mode that has reference significance to other industries.Meanwhile,the national publishing fund has made remarkable achievements in representing the highest level of research on ideology and politics,literature and art,science and culture,carrying forward the excellent national culture,publishing minority languages and other excellent public welfare publishing projects.However,on the other hand,the national publishing fund also faces the problems of insufficient influence and visibility,single source of funds and insufficient orientation,etc.In this situation,it is of great significance to promote the development of the national publishing fund,the entire publishing industry and cultural industry by comprehensively analyzing the present development status of the national publishing fund,and then exploring the future development strategy.This article first analyzes the basic situation and establishment background of the national publishing fund,sorts out the development status of China's publishing fund from the aspects of funding projects,funding scale and management mechanism,on this basis,points out that China's national publishing fund still has some problems such as insufficient influence and visibility,and insufficient achievements transformation and so on.Subsequently,by focus on the use of the strategic matrix SWOT-PEST,comprehensively analyzes the external environment and strategic direction of the national publishing fund.Finally come to a conclusion of the national publishing fund's SO growth development strategy,WO torsional strategy development,ST Multi domain development strategy,WT defensive development strategy,and then build a comprehensive system of national publishing fund strategy.