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Research On The NETFLIX Road To Success

Posted on:2022-08-02Degree:MasterType:Thesis
Country:ChinaCandidate:X F LiFull Text:PDF
GTID:2518306536458464Subject:Radio and television
Abstract/Summary:PDF Full Text Request
In the current era,streaming media is actively developing around the world.Streaming media is gradually replacing TV,radio and movie theaters.The American streaming media company Netflix is such a phenomenon.In this research,I will try to find out the success of Netflix.How can a company that started as a small DVD rental company become the world's most successful streaming media company?Currently,Netflix is the most successful streaming media company.After Netflix,the film and television industry will no longer be the same.Therefore,it is very important to study the company's success story and understand the technology and rules of broadcasting and developing Netflix business.By examining the success of Netflix,we can understand what the world of film and television will look like in the next 10 years.In the past 5 years,many film companies and TV channels have begun to use business introduction models like Netflix.Film companies and TV channels started copying Netflix application tools and developing content.All of this makes Netflix the world leader in the new era of streaming.This research will enable to understand and see the state of the film and television industry in the future.I will use analytical data from official sources,as well as open web libraries,articles,books and reports from observers in the world of movies,TV series and TV.I will focus on how Netflix advertises its media products,customer preference system algorithms,and other unique developments in Netflix.In addition,special attention should be paid to Netflix's collaborative culture,content,and the way Netflix produces and distributes content.
Keywords/Search Tags:Streaming media, Netflix, TV drama, Media content
PDF Full Text Request
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