The Construction And Evolution Of Shenzhen's Media Image In The Past 40 Years Of Reform And Opening-up

Reform and opening up is an important topic of social development in contemporary China.As the strategic fulcrum and platform of China's reform and opening up,the construction and development of Shenzhen Special Economic Zone is receiving more and more attention from society.As witnesses and recorders of social changes,news media has become an important channel for society to pay attention to and recognize the development of the construction of Shenzhen Special Economic Zone.However,when the media report and present Shenzhen Special Economic Zone,it is not only an objective reflection,but also a subjective construction.The media has constructed the discourse about Shenzhen Special Economic Zone,and deeply influenced the understanding and practice of individual society.Therefore,this paper combines the framework theory and discourse analysis theory to actively explore three issues in the practice of in-depth reporting of People's Daily from the perspective of communication science.First,during the 40 years of reform and opening up,what are the characteristics of the front-page in-depth reporting texts of People's Daily? Second,under the guidance of framework theory,what strategies does People's Daily adopt to present and construct Shenzhen's media image? Thirdly,during the 40 years of reform and opening up,what changes have taken place in Shenzhen's media image on the front page of People's Daily,and how does it reflect the social changes in contemporary China?In this study,the first-page in-depth reports of People's Daily during the 40 years of reform and opening-up were taken as samples.By using content analysis and discourse analysis,quantitative analysis and textual study of news texts were conducted to examine the interaction between media image and social change in Shenzhen Special Economic Zone.The research finds that the deep-rooted news reports of People's Daily have the following characteristics: First,the number of reports is increasing from more to less.1992 is the peak of its coverage;the second is that the theme of the coverage focuses on politics,economy,science,technology and culture.Thirdly,in terms of sources,official sources,media and journalists are the main sources,showing the objectivity and authority of news reports.Fourth,media attitude,praise is a normal,especially for Shenzhen's economic achievements.Fifthly,the number of news pictures is small,mainly used for propaganda Leaders' inspection work.Sixthly,the use of key words,such as "economy" and "technology",focuses on the achievements of Shenzhen's economic construction and technological development,prefers to use verbs such as "reform" and "construction",and emphasizes the theme of Shenzhen's "reform" and "construction".The evolution of Shenzhen's media image is closely related to the reform and change of Chinese society.First of all,from the point of view of its birth,People's Daily focuses on constructing Shenzhen as a "test ground" for reform and opening up,and "test" intends to emphasize that Shenzhen enjoys a specific policy of reform and opening up.Shenzhen is a decision-making establishment of the central leadership,which is favored by the central leadership,emphasizing its unique political attributes.From its "growth" point of view,from the 1980 s to the 1990 s,the People's Daily focused on building Shenzhen into a "platoon leader" in the reform and opening up,that is,a "platoon leader" in economic construction and a "platoon leader" in Deng Xiaoping's "Southern Talk" practice.Since its "transformation" in the 21 st century,People's Daily has focused on building Shenzhen as an "innovator" in reform and opening up.Innovation has become a new label of Shenzhen,especially in the field of science,technology and culture.It has transformed Shenzhen from an "economic benchmark" to an "innovation capital".This study finds that,from the text level,People's Daily has constructed a positive image of economy,politics and science,technology and culture.From the perspectives of discourse practice and social practice,in the past 40 years,China has been pushing forward reform and opening up.It is necessary to constantly strengthen the official ideology and the positive orientation of reform and opening up.The news media's report on Shenzhen is not an objective presentation,but a subjective intervention.People's Daily,as the Central Party media,also plays an important role in conveying the official ideology in the process of building Shenzhen's city image.