A Study On The Communicability Of City Slogans Of The Perspective Of Communicative City

Being accompanied by the continuous advancement of urbanization in China,the population is expanding and flowing frequently,the gaps between different classes in the city are widening and the class contradiction is deepening,so it is urgent to solve the problem of communication issues related to the city.After breaking the traditional social relation which is connected by kinship and geography,the modern city intensifies the"communication indifference".Due to urban transformation and urban spatial isolation,modern city residents live in the spatial and temporal dimension of strangers and emotional alienation.How to promote the urban identity and the communication between urban residents,improve the efficiency of urban communication has become an urgent problem to be solved in the development of communicative city.As a way of ideological propaganda with Chinese characteristics,the urban slogan "encircle the urban space and urban life 360 degrees",and the process of its production,dissemination and influence is a process that the whole society participates in.From the perspective of communicative city,the paper's theoretical basis is the communicative city,takes "Top ten concepts of Shenzhen" as the research object,and explore the role of city slogans in creating a communicative city through in-depth interviews and case studies.The research background is mainly introduced in the introduction part of the thesis,including research objectives,research objects and methods,and review of relevant literature.The first chapter mainly introduce the communicable city' theoretical analysis,combining with the communication characteristics of the city slogans,the theoretical research framework of this paper is proposed,it is the meaning production of city slogan as a symbol in the process of its production,dissemination and optimization to promote the connection of urban factors and improve the city's communicability.The second chapter takes Shenzhen city slogan as an example,especially "Top ten concepts of Shenzhen",discusses the different elements of shenzhen city in different historical stages.The third chapter focuses on the slogan of Shenzhen city to break down the communication barriers between Shenzhen citizens,city managers and citizens,and between outsiders and locals.The fourth chapter describes the "Shenzhen" constructed according to the city slogan through the keyword capture of Shenzhen city slogan,and combines the interview data of"people outside the city" of Shenzhen,it is found that the city slogan is beneficial to shorten the distance between "inside the city" and "outside the city",to realize the presence of "people outside the city",and to promote the "outside the city" dissemination of city information.