Research On T Company's Short Video Business Development Strategy Based On Benchmarking

Short video is another outlet for the development of the Internet.The major domestic Internet companies are competing to form a two-super-strong short video market pattern.Short video companies represented by Tiktok and Kuaishou have been in a leading position through several years of development,Occupies most of the short video market.As a top domestic Internet company,T company also attaches importance to the short video business and vigorously supports the development of the company's short video business.Under the premise that the market structure has been initially formed and user habits have been initially developed,this article focuses on the establishment of benchmarks for T company And to realize the development strategy of overtaking in corners.This article uses the relevant theories of benchmarking,takes effective calibration,analysis of differences,research implementation and improvement methods and strategies as the framework,and uses theoretical research,data analysis,industry analysis,comparative analysis,case analysis and other methods to study T company's short video business and The short video gap of benchmarking companies,and develop development strategies for the gap.Analyze the current status of Internet supervision,and put forward strategic suggestions that the development of short video services need to be in line with the supervision,and use short videos that are easy to spread and highly accessible to support positive energy promotion.After analyzing the development history,development advantages,existing shortcomings and the current situation of the short video business market of T company,it is concluded that T company uses comprehensive and top-notch business as a moat,invests in high-quality short video companies to reduce external pressure,and uses micro-vision As a long-term defense,using the video number as a rapid attack,optimizing resource allocation and consolidating the foundation for business development,there must be long-term strength in the development of the short video market,as well as the strength of overtaking in corners and reaching the surpassing benchmark company Tiktok.The development strategy of catching up with the benchmark can also provide effective experience for other Internet companies.