Research On The Practice Mechanism Of Production Creativity Of Web Celebrity Bookstore From The Perspective Of Cultural Diamond

In recent years,with the deterioration of internal and external environment and the decline of the whole industry,physical bookstores are looking for another life.Among them,a number of Web celebrity bookstores have been adjusted to rise in the network era,which has aroused widespread concern.It is generally believed that physical bookstores have entered a period of massive recovery.In this context,this paper focuses on "Web celebrity bookstore".This paper,as a case study,takes the cultural Diamond Theory in the field of art sociology as the research perspective,gets inspiration from the thinking of the cultural diamond theory,and uses the cultural diamond theoretical framework for reference to form a new diamond framework for the analysis of Web celebrity bookstore as the research guidance,aiming to explore the production creative practice of Web celebrity bookstore,focusing on the related elements in the production process of Web celebrity bookstore: bookstore This paper focuses on the analysis of how the Web celebrity bookstore,as a "creative product",is produced under the interaction of various elements,interprets the relationship and interaction between various elements,and explores the roles played by the three main bodies,namely,the producer,the communicator and the consumer,as well as how to innovate,so as to have great significance for the transformation and upgrading of physical bookstores Some reference value.From the structure and chapters of the full text,this paper is divided into seven parts.The first part is the background of the research,the purpose of the Web celebrity bookstore is to rise from time to time.The second part is the literature review,through combing the academic research results of the physical bookstore and Web celebrity bookstore,focusing on combing the research status and shortcomings,looking for the definition and research angle of Web celebrity bookstore.The third part is the research design,mainly expounds the research ideas,research methods and the analysis framework of this paper.The fourth part is the introduction of the research case,including explaining why Jiahui Han Tang bookstore was chosen as the case.The fifth part is the key content of this paper,that is to explore the creative production process of Web celebrity bookstore by combining with cases.This part includes five elements of diamond frame,but it is mainly divided into the production creators,communicators and consumers of Web celebrity bookstore.It focuses on the influence of social factors: how the production creators produce and create,and how the communicators influence Web celebrity bookstore in the process of communication,it focuses on the interpretation of the communication mechanism of Web celebrity bookstore,and how consumers participate in the creative process of Web celebrity bookstore through experience and feedback.The sixth chapter is the summary and reflection,which summarizes the main content of this paper: the practice mechanism of the production creativity of Web celebrity bookstore,reflects that the production creativity process of Web celebrity bookstore is not static,because of the continuous change of social environment,the dual attributes of physical Bookstore drive the production creators and broadcasters to take the initiative to "seek change",and consumers' experience and feedback are conveyed to them to promote further production Creativity shows that the production creativity of bookstores is a continuous development process.The seventh part is the prospect,emphasizing the significance of physical bookstores and putting forward the hope for the future of physical bookstores.