Research On The Current Situation And Development Strategy Of "Guochao Cultural Creativity"

"Guochao Cultural Creativity" has won praise from some groups by relying on objects as a carrier,relying on memory killing,novel design,high quality,etc.,and traditional culture provides it with a steady stream of power.Cultural and creative products take "culture" as the core,deeply cultivate product design and creativity,and focus on the common cultural preferences of consumers.Therefore,they have become an important carrier for consumers to demonstrate their personal value and realize their self-identity."National Trend" has given cultural and creative products a new aesthetic and definition,and has also opened up a new cultural and creative track.All have been deployed in order to achieve a win-win situation of economic benefits and brand awareness.However,in the current development of "cultural and creative products",there is the proposition of how to better reflect the "country",and how to realize the continuous output of trends and cultural significance after the end of the product’s own life cycle.Therefore,we should not only give those cultural products that have experienced the baptism of time and have passed through the long river of history with a continuation of time and space,but should also give them a new era connotation."Cultural and creative" spread to more people and farther places.In the context of new media,"National Trend Cultural Creation" is an existence with both artistic beauty and culture.It is necessary to not only tell traditional cultural stories well,but also meet the aesthetic interest and expression needs of new media users to the greatest extent.The efficient promotion of products and the effective transmission of cultural significance,so as to awaken the public’s attention to cultural and creative products to the greatest extent,is the goal of "National Trend Cultural and Creative".This article regards "National Trend Cultural Creation" as a metaphor.In addition to realizing its own economic value,it is more important to cultivate consumers’ common cultural identity with the help of products.As a new social demand,"National Trend Cultural and Creative" will inevitably bring new consumption dividends,and has spawned a number of cultural and creative products with creative design and heavy connotation,which will also attract a group of loyal users.However,what needs to be alerted is that the quality of cultural and creative products themselves varies,infringement incidents occur frequently,and communication and influence are still limited,etc.,which restrict the development of "National Trend Cultural and Creative".Therefore,in the context of the new era,how to integrate resources,speed up innovation,and find a path suitable for the development of "National Trend Cultural and Creative" is the top priority.As a kind of cultural behavior,the dissemination of "National Trend Cultural and Creative",the previous narrative mode is slightly less obvious in the new media context.Therefore,starting from the whole process of communication,this paper analyzes the current situation of "National Trend Cultural and Creative" in an all-round way and summarizes it.The core of this article is to experience,discover problems,and explore the way to break the "national trend of cultural and creative" in the new communication context.