Openness,Tolerance And Sharing:the Practice Of Independent Bookstores In Constructing Urban Cultural Space

Since the emergence of cities in the 20 th century,a large number of rural people have flowed into cities.Cities have now become important places for modern people to work and live.Bookstores,as the cultural center of the city,condense the cultural connotation of the city,nurture the cultural literacy of residents,and constitute urban culture.An important part of space.Because independent bookstores are open,independent,and inclusive,this article attempts to use "bookstores" as an important entry point for urban communication research,taking independent bookstores as a special "entity" for constructing urban culture,and then examines this "bookstore".The internal space environment of the "entity" and the humanistic feelings it contains,while supplementing the activities of readers in the bookstore,discuss how urban residents interact with this "entity".As an urban cultural space,independent bookstores promote the active integration of reading culture and regional culture,enhance the vitality and cohesion of the city,and also play a decisive role in promoting the diversification of urban space culture.This thesis adopts research methods such as case study method,participant observation,interview,etc.This article uses Lefebvre's space view as the theoretical cornerstone to try to analyze how independent bookstores as urban cultural spaces are constructed step by step,and independent How does the bookstore fulfill its important responsibilities as an urban cultural space? Take Nanjing Pioneer Bookstore as a specific case and use it as a representative for research.This article contains five chapters.The first chapter gives a brief introduction to Pioneer Bookstore,mainly analyzing its development history and bookstore's positioning,and at the same time expounds the spirit and cultural ideals conveyed by Pioneer Bookstore.In the next three chapters,this article analyzes the status of Pioneer Bookstore as physical space,communication space and media space.As a physical space,the bookstore mainly carries the role of creating a reading space and carrying urban culture.Pioneer Bookstore strives to create a better cultural space for readers in many aspects from the location of the bookstore to the interior decoration style.The third chapter focuses on readers who come to independent bookstores,examines their practical activities in the bookstore,and explores the two-way perception between people and independent bookstores and the interactions between people in the space.The fourth chapter starts from the media space constructed by independent bookstores,and mainly studies how the media has made Pioneer Bookstore into an urban cultural landmark step by step,and how the Pioneer Bookstore itself promotes and promotes on the Internet.The research in this paper finds that due to the development of mobile networks and the squeeze of online bookstores on physical bookstores,today's physical bookstores have to find another way to survive.Today's independent bookstores mostly choose the "bookstore+" business model,and in order to create more Good reading atmosphere,bookstores are very sophisticated in many aspects such as site selection and decoration,and today's independent bookstores also bear the burden of people's spiritual cultural space and public space.As a cultural space,independent bookstores are people's spiritual home.It undertakes the important responsibility of spreading urban cultural spirit and spreading pioneering ideas.As a space for communication,independent bookstores have enhanced their information dissemination function.In particular,various activities in the bookstore have enhanced the interaction and communication between readers and satisfied people's needs.The spiritual and cultural needs enrich the leisure activities of citizens and facilitate the spread of reading culture.In addition,as an urban cultural space,independent bookstores have also strengthened their social service functions.Whether it is the spread of local culture or participation in various public welfare projects,it is today's independent bookstore's feedback to the society.