Research On The Development Status And Problems Of Web Celebrity Bookstore In Hebei Area

In the new Internet retail era,facing the impact of rising rent,e-commerce diversion of customers,changes in readers' reading habits and other factors,the survival situation of physical bookstores is not optimistic.Under the new economic situation of consumption transformation and upgrading,physical bookstores are also facing transformation and upgrading.Many traditional bookstores have transformed one after another,and more and more attention has been paid to creating the operation mode of "Net Red Bookstore".However,the development of "Net Red Bookstore" is also facing some worries.The purpose of this paper is to find out the commonness and shortcomings of Nethong Bookstore through the case study of "fresh air" in Nethong Bookstore,and try to explore the development path after Nethong's "outdated".This paper mainly adopts literature research method,comparative analysis method,statistical analysis method and content analysis method.Through the research,we find that the online Red bookstore in our country mainly comes from three aspects: the transformation of traditional bookstore,the development of online bookstore,and the cross-border exploration of related cultural industries.The general situation of the development of Netred Bookstores in China is: Bookstores are popular and their profits are not optimistic.Most of the online Red bookstores adopt a pluralistic development model,trying to create a complex cultural place,lacking the endogenous power of book management.By combing the development process of the "fresh air" bookstore,we can know that the development of the bookstore has been facing a great bottleneck.From the external environment,the environment in which the entity is impacted by the network is not optimistic.From its own point of view,the management system of the "fresh air" Bookstore also has great problems.This paper uses SWOT situation analysis method to analyze the innate advantages of "fresh air" bookstore "back to big trees",the weaknesses of outdated management system,the policy opportunities of Baoding municipal government to support the key cultural industries and the threat of network impact.In addition,under the support of "4C theory" business model,the development of "Fresh Air" bookstores must also achieve the following four points: building a customer-centered business service model,actively seeking financial policy support,making use of their own location conditions to weakness as advantages,and creating a more humane bookstore business model.In addition to external support such as policies and funds,fresh air bookstores urgently need to enhance their own endogenous power.The transformation of bookstores should not only upgrade the environment,but also upgrade the function orientation.Purchasing books is only a part of the future function of Nethong Bookstore,and bookstores should become places to provide public services.Entity bookstores should take books as the core to expand to many fields,create new formats such as "books + literary creation","books + education",and be endowed with more cultural service functions such as book borrowing,reading and communication,book creation and so on.