| With the development of information technology and the continuous improvement and popularization of mobile social media,short video platforms represented by Tik Tok are an important way for people to obtain information,leisure and entertainment.Under the background of the continuous improvement of China’s comprehensive national strength,more and more foreigners choose to live and study in China,and publish their daily life and what they see and hear on social platforms,so that more people can know more real China.As one of many foreign web celebrities,"Chris the foreigner" has become a big Internet V with tens of millions of fans and promoted the cultural exchanges between China and the West,and with the unique strategy of video content production and dissemination.This paper with Tik Tok platform "the foreigner Chris" short video as the research object,mainly using literature analysis,content analysis and case analysis,with interactive ritual chain theory and cross-cultural communication as the theory basis,through the "foreigner Chris" Tik Tok video released short video content analysis,including video theme type,video narrative strategy,etc.,and the video transmission strategy has carried on the comprehensive discussion.The study shows that the "other" identity,unique narrative mode and creation method provide the audience with a more objective perspective to understand and understand China,which not only presents the real image of China in the eyes of foreigners,but also plays the role of enhancing national pride and cultural identity of Chinese people.At the same time,as a big network V,"Chris" also faces the bottleneck of video production and communication,such as the imbalance of creation issues,increasing commercial advertising,content homogenization,long update cycle,lack of international communication perspective and other difficulties.For the above problems,this paper puts forward the corresponding optimization path,in order to provide reference suggestions and suggestions in the future development of the "Web celebrity" short video field. |
