The Media Image-shaping Of Local Political Program Hosts

In the face of profound changes in the ecology of public opinion,the pattern of media and the mode of communication,Xi Jinping asked for traditional media to set up the values of “integrity and innovation” by seeking,responding to and taking advantage of the situation.Local political programs are the key positions for the release of party and government information and the guidance of public opinion,as well as the "special skills" of traditional media.For local political program hosts,how to grasp their own positioning,do a good job of role image reconstruction,innovative expression is very important.In the new era,if the host of local political programs want to stick to the main position,grasp the initiative and output the valuable and influential voice in the new media environment where the information is complicated and the competition is fierce,it is necessary to create immersive news with real participation,innovate and optimize the media image,and realize the image reconstruction of local political program hosts with the orientation of mainstream view,personalization and realism.I take the local TV station "CONCERN" column as an example,investigating the local political program hosts' media image-shaping.