Research On Media Image Shaping Of TV News Anchor

The media image of host in TV news program is the total information cognition of audience organized around TV media.From the transmission chain is generated to contextual morphology transformation,realize the television dissemination of multi-dimensional information,this a series of dynamic evolution process are deduced accordingly with TV host media image of the role of model,in all the media age,news anchor need to explore the shaping path of media image,to obtain a bigger development space,For the TV news program news information dissemination to create greater benefits for the society to make greater contributions.Based on the TV news program news review in the medium of the host image as the research object,from the host media image characteristics and the effect of the medium of television news anchor image and innovative perspective to explore the image of the host medium shape,hope that the research for the anchorman of the medium image can have certain reference value.