Research In The Library Competitive Brand Management

Accompanied by the computer technology has developed rapidly, enabled mankind to enter the age of information, and the cause of the public library has brought about profound changes. on the one hand, the library by the past to "hide", and passivity for the readers, to provide service to "" and actively for the readers with the service, the other hand, the conversion Such as a modern stretch of tall buildings, online access terminals and non-paper library, the library to bring new development opportunities, but also bring challenges. in order to ensure its own in the market competition and survival and development in the library had to seek new development.Nowadays, a brand of competition, library through in their own brand of management to improve the competitiveness of resources and technology and management, propagate and human resources for sustainable development, through the improvement of services and to improve the quality of service and create a high esteem, high customer loyalty of a strong brand to satisfy the individuating demands of users and diversity.This study is the use of management and related theory library to competitiveness, brand and brand management for the concept of demarcation. it is our home library to build a brand of the results of analysis to the problem, in business management in the theoretical basis, building the library around brand management of the contents frame And brand management of the form factor analysis, and the competitiveness of the relationship between the proposed to promote the scientific management to improve the competitiveness of the library.