Research On The Strategic Transformation Of Digital Wealth Management Of GF Securities

In recent years,with the transformation of China's economy from high-speed to high-quality development,national wealth has been continuously accumulated,and the number of high net worth people and investable assets have also grown rapidly.Therefore,the demand of enterprises and residents for wealth management has also increased continuously.Residents' management concept of maintaining and increasing the value of wealth is becoming increasingly popular and deepened,which provides opportunities and space for the development of wealth management.With the increasing scale of business demands,the requirements for the diversity and individualization of services are also becoming higher and higher,which is also the direction and challenge for the development of wealth management in the future.Brokerage,as one of the domestic wealth management main body in the increasingly fierce competition,the traditional brokerage business commission rate caused by falling income continues to decline,as well as the innovation of financial tools gradually big background,the need to find a,using the financial innovation of the digital technology as the tool,can both meet the demand of market and a profit growth of the road of strategic transformation.This article is based on the new economic environment,policy environment and business requirements and digital financial technology innovation background,through the wealth management business of wide hair negotiable securities management present situation,the management environment analysis,and by using the SWOT analysis method to find wealth management business advantages and disadvantages of wide hair negotiable securities,digital for wide hair negotiable securities future wealth management business transformation strategy put forward the corresponding development goals and strategies,and in the last chapter puts forward the corresponding security measures.In a word,under the rapid rise of wealth management,GF Securities,as one of the top comprehensive securities companies in China,has a strong representative and realistic research on the transformation direction and path of its digital wealth management business,and also has a certain reference significance for the development of the whole securities industry.