Research On The Construction Of Big Data Applications In SJ Securities Under The Background Of Wealth Management Transformation

With the rapid growth of Chinese economy,securities companies,as traditional financial institutions,are faced with the problem that their wealth management service ability can’t match the growing demand of people’s wealth management.Securities companies have been looking for new business models to improve service radius and service quality,in order to obtain the competitive advantage of retail business.In this paper,I use SJ securities as the research object.I hope to find a suitable SJ securities wealth management big data application practice roadFirst of all,this paper summarizes the related theories of wealth management and big data’s ability,and confirms that big data’s value creation mechanism is a kind of dynamic ability that can help enterprises to transform strategically.Secondly,the paper analyzes the wealth management model and value chain activities of securities companies,as well as the problems in their development.combined with big data’s value creation mechanism,this paper summarizes how to help securities firms’ wealth management business.Thirdly,through the analysis of the typical practice of big data’s application of wealth management in domestic securities firms,this paper clarifies the basic principles of big data’s application practice of wealth management.Finally,according to the above theories and analysis conclusions,this paper makes a comprehensive analysis of the background,objectives,difficulties of SJ securities’ wealth management big data,determines the construction path of SJ securities big data application from the business pain point,and gives the planning of the construction scheme of SJ securities.At the same time,this paper gives the development strategy of SJ securities big data application construction.