Research On Construction Of Chinese Enterprises External Image Based On "Fact-value" Model

Under the background of economic globalization,Chinese enterprises are moving to the world,and the international competitiveness and influence are constantly improving,playing an increasingly important role in the international stage,and also bring new challenges to the construction of Chinese enterprises external image.Chinese enterprises actively participate in the global economic construction during the process of overseas development,and are committed to building economic community and cultural community,promoting the exchange and integration among national subjects,and also become the cause of enterprise crisis.This paper takes the construction of Chinese enterprises' external image as the research object,analyzes from the perspective of communication,analyzes the combination of "fact value" model theory of enterprises,puts forward its internal value,and through discussing the relationship between enterprise crisis and enterprise image,combines the topic of model enterprise image construction,and constructs the specific path for enterprises to solve the crisis.Taking Huawei's "entity list" and "Meng Wanzhou incident" as cases,this paper makes an in-depth analysis of the case according to the report of the mobile client of CCTV news on this incident.As the mainstream media in China,CCTV news releases news with certain value,which can guide public opinion and represent people's opinions.In the case study,this paper uses the situational crisis communication theory and the "fact value" model to explore Huawei's specific practices in crisis events,aiming to provide feasible suggestions with reference value for improving Chinese enterprises' ability to cope with crisis and image building overseas from the perspective of crisis management.Finally,through the case analysis,the paper puts forward some suggestions on the construction of Chinese enterprises' external image.Firstly,we should actively interact with the domestic and foreign media and use the media platform for publicity.Secondly,we should actively fulfill our social responsibility and improve the international reputation of enterprises.Thirdly,we should attach importance to enterprise crisis management and establish a professional public relations team.Fourthly,we should adhere to the code of conduct and strive for the support of overseas governments and the public,Finally,we should strengthen the ability of scientific and technological innovation and improve the "hard power" of enterprise development.