Sensory Communication And Spatial Experience:media Practice In Urban Space

With the change of the concept of urban renewal,the spatial expansion of big demolition and construction is transformed into the spatial reconstruction of small weaving gradually.Space renovation usually refers to the addition of new elements to an existing space in order to meet new use requirements.So far,similar campaigns have been launched in Beijing,Shenzhen,Guiyang,Nanchang and other cities.Space renovation has become one of the important entry points to stimulate urban vitality,deliver the image of city and enhance the identity of the citizens.Since November 2017,Xi'an has carried out the space renovation of “Xi'an Temperature” for three consecutive seasons,which has been reported by Xinhua News Agency,China Economic Net,Shaanxi Daily and other media successively,and won the honor of “100 Best Cases of 2019 National Innovation and Entrepreneurship Demonstration Base”.The researches of space renovation mainly focus on the fields of architecture and urban planning,but these studies focus on design,structure and renovation mode.As a place for human activities,urban renovation space has the media significance of transmitting information,maintaining emotions,carrying communication and forming memory.Therefore,we can try to choose the perspective of communication to expand the content of communication research on urban renovation space.Among the domestic space renovation cases,“Xi'an Temperature” is the first space renovation that takes “temperature” as the theme of the activity.But how to transfer “temperature” through urban space? How does the audience receive the meaning of “temperature”? These two questions can be referred to Walter Benjamin's exposition of sensory communication,Marshall Mc Luhan's exposition of “media is the extension of sense” and Merleau-Ponty's phenomenology of perception,which can trigger further academic thinking and research.Thus,the paper based on the“Xi'an temperature” space renovation as the study case,take the observation method,interview method and the text analysis of research methods,research by the sensory dissemination and the spatial experience as the entry points of urban space media practice,and specifically analyzes the sensory communication of urban space and the spatial experience generated by audiences.The research findings are as follows: First,the “Xi'an Temperature” urban renovation space as a media,space signs,decoration,color and light constitute the basic visual communication system and creating personality,vitality,beautiful visual images;The sound of natural environment and the sound of human practice interweave to form the auditory transmission of the atmosphere of the marketplace;The sense of touch signals closeness;Olfactory communication affects the emotions;Taste awakens memories and emotions;These five sensory communication are integrated,combined with the threedimensional characteristics of space,comprehensively mobilizing the audience's multiple senses to feel and understand “Xi'an Temperature”,and also guiding the audience to form an immersive information receiving mode.Second,the openness of the urban space enables the audience to walk and perceive in it.The multi-dimensional sensory information drives the audience to mobilize all their senses to participate in the spatial experience.Interaction is the first spatial experience.When sensory information directly stimulates the senses of the audience,aesthetic feeling is the subsequent experience,and emotion is the deepest spatial experience.Third,We-Media builds an interactive space that connects authors and readers.The author reproduced the emotional meaning of “Xi'an Temperature”through the visual media text.The audio-visual quality of the text and the visualization of the picture transform the readers' visual perception into the sensory “temperature”experience when reading the article.This paper further proposes that: firstly,urban space can maximize the activation of the audience's sensory system with the help of multi-dimensional sensory communication,and the spatial experience and communication and interaction with full sensory participation enable the public to establish a deeper emotional connection.Sensory communication has shaped the media meaning of promoting social communication for urban space.Secondly,“Xi'an temperature” space renovation breaks the audience's aesthetic numbness to urban space through aesthetic design.Beautiful space makes the audience willing to read the spatial text and interact with the space.The transmission of aesthetic feeling enhances the openness and interaction of urban space,and then injects vitality into the city.Thirdly,through the value link between cultural creativity and local culture,urban space enhances the public's sense of identity for urban space,and also promotes the transmission and inheritance of local culture.To sum up,this paper chooses sensory communication and spatial experience as the entry point to study media practice in urban space.On the one hand,it tries to expand the perspective of communication research in urban space and the research objects of sensory communication,and constructs the media logic and significance of the interaction between the two parties.On the other hand,it is also an exploration of the harmonious relationship between spatial reconstruction,urban development and individual citizens,which provides a useful reference for the current thinking of regional urban spatial renovation.