Research On The Development Strategy Of Information Short Video Platform

Information short video is a kind of new communication mode in the era of mobile Internet.After it was launched,it updated the public access to information,and also changed the previous entertainment form and social mode of the public.After 2016,both in terms of traffic and output value,information short video has developed rapidly.Most of the short video platforms have entered this field and are committed to improving traffic and finance.Pear video can stand out among many short video platforms because its content is deeply aggregated,and the information in the platform is original report and played exclusively.Based on the above characteristics,pear video is significantly higher than other video websites in the industry in terms of information and traffic.Pear video was officially launched in November 2016.It created content in the production mode of pugc,and continuously invested in capital and technology.Its video content scale is in the forefront of the industry.However,due to the restrictions of government regulation,the audience's demand for high-quality content and the fierce competition situation in the industry,the development of pear video has been affected to a certain extent.In the process of development,it is facing severe challenges,such as the increasingly strict requirements for operation qualification,the gradual increase of regulatory risks,the lack of high-quality content in the video,and the unclear way to obtain profits HSI et al.In order to avoid the difficulty of the platform due to the qualification problem,pear video adjusted its content positioning after it was launched,changing the original idea of positioning it in current political news,but positioning it in Pan information.With the change of content positioning,the development direction of pear video has been gradually adjusted.In 2018,pear video actively carried out the transformation work,issued the specifications and requirements for the transformation work,and updated the platform from three levels,including user level,content level and management level.This paper uses official microblog to obtain research samples,and on this basis,it makes statistics on the content,and analyzes the release time,length of playing time,number of plays and theme content of the sample.After the transformation of pear video,the content of Pan information covers the following aspects,including:hot issues,anecdotes,news research,etc.Through this successful transformation,pear video copyright system has been improved,and it is in a leading position in the short video industry in terms of platform infrastructure,integration of resource content and traffic.Finally,combined with the case analysis,this paper puts forward feasible suggestions for the future development and optimization strategy of information short video from the aspects of content,management and users.It promotes in-depth reporting at the content level,increases video expressiveness,and accurately delivers content,deeply studies user's content preference at the user level,further improves the two-way interactive value,and further improves the management level We should strengthen copyright protection,promote the realization of multi-dimensional value,and strengthen the construction of talent team.