Research On The Transformation And Development Of Pear Video

As a new mode of communication,short video is changing the way audiences get information and social entertainment.Since 2016,short-form news video has shown a blowout trend in terms of flow and output,and major platforms have entered the field one after another,becoming new outlets for content entrepreneurship.In 2018,the development of short video field tends to calm down,and the head platform gradually takes shape.Pear video stands out among many short video platforms.As a short-form news video platform that focuses on providing in-depth aggregated content and exclusive original reports,pear video leads the short-form news video market in terms of traffic and output.Pear video was launched on November 3,2016.In terms of content production,PUGC production mode was adopted,and continuous investment was made to build the largest global pakeware reservoir in the whole network.However,in the context of stricter government regulation,increased content demand and intensified industry competition,pear video is faced with regulatory risks,limited operation qualification,lack of quality content,fuzzy profit model and other problems.In order to avoid qualification risk and other issues,Pear Video resolutely from the online early political news to information content positioning,and under the requirements of this shift to carry out a comprehensive transformation.From February 2017 to now,Pear Video has undergone three transformations,and has been making adjustments in four aspects including content,distribution,copyright and profit model.Through content analysis,the statistical results of the release time,play amount,duration and topic type of 167 samples collected show that the information content of Pear Video after transformation has the following characteristics: focusing on social topics,focusing on current hot issues;Pay attention to the interesting topic,show anecdotes;Content production is carried out in the form of news investigation.The transformation has achieved good results and established an impeccable copyright system.From platform infrastructure construction to resource integration,it leads the market in terms of traffic and output.However,combined with the comprehensive analysis of transformation and development,with the video interviews of Pear Video staffs,academics and industry experts,and audience interviews opinions,Pear Video still has problems in the transformation process,such as unreasonable construction of content production line and imperfect interactive communication mechanism of its own platform.These situations deserve the attention of the same trade.Both Pear Video and information short video industry need to be improved from the following aspects: content production,editing skills,narrative perspective and presentation methods and other aspects of innovation;In terms of the construction of social platforms,content should be spread in a way closer to the audience,and "opinion leaders" should be made full use of for secondary communication.In terms of activity promotion,it can effectively improve the audience's participation in the filming activities and cultivate loyal audiences.