Research On Empathy Communication Of CCTV Financial Media Series Short Video "Wuhan:My War Epidemic Diary"

With the short video industry is developing rapidly novel in China.The demand for life and expression of Internet users continues to move from line to line.Short video plays a special role in the prevention and control of new pneumonia and epidemic diseases by its unique advantages in the creation subjects,creation time and space,and dissemination effect.In addition to reports from the government and mainstream media,people all over the country independently create war epidemic short videos to convey clear and positive information to the society in a timely manner,and try their best to resolve the panic and crisis brought by this public emergency to the country and the people.In the new media era,in the face of public emergencies,whether it is the requirements of the development of war epidemic short video or the change of audience demand,we need to conduct a more in-depth academic discussion on the field of war epidemic short video.We should not only study the communication mode and creative ideas of war epidemic short video,but also study the audience's acceptance and psychological motivation.As an important theoretical resource,empathy research has a certain theoretical guidance for the study of the cognitive,behavioral and emotional significance of war epidemic short videos through empathy.Wuhan: my diary of war epidemic records his life from the subjective perspective of those who have experienced the epidemic in Wuhan,and has the professional technical blessing from CCTV,which is more valuable in the research of empathy communication.Based on the case study of Wuhan: my war epidemic diary,this paper explores the empathy communication of war epidemic short video.Using the methods of case analysis,content observation and comparative analysis,this paper analyzes the content of three aspects of communication factors,namely,the purport of empathy,the change of object situation,the perspective selection caused by typical cases,the matrix of communication channels,the communication effect of immersion in the scene and the realistic expression of empathy communication language The text analysis of emotional empathy and behavioral empathy completely studies the process and influence of empathy communication in Wuhan: my war epidemic diary.Because of the new development of war epidemic short video,there are also some problems in the production and creation process of the existing war epidemic short video.Finally,this paper proposes that the creators of war epidemic short video should take the initiative to create short video from their own perspective,be good at showing common war epidemic in the field of international public opinion,and build multiple identities with the narrative empathy of the audience And emotional connection,enhance the audience's sense of identity,make good use of foreign perspective of micro narrative expression,strengthen international solidarity and cooperation to fight the epidemic.Through the case study of Wuhan: my war epidemic diary,I hope to provide some enlightenment for other war epidemic short video creators in paying attention to war epidemic empathy and understanding the value and significance of war epidemic short video creation.