Analysis On The Strategy Of Food Short Video Communication In The Post Epidemic Era

With the rapid development of Internet technology and the rise of fragmented communication mode,short video is one of the important platforms.Short videos are mainly transmitted through the We Media platform.As long as the audience of the We Media platform has mobile hardware devices such as mobile phones,computers,IPADs,and 4G networks,they can enjoy the aesthetic experience of short videos anytime and anywhere.At the same time,the unique communication form of the We Media platform makes more people become consumers and publishers of information.In addition,short video social software such as Station B,Meipai and Tiktok have very low operability,which makes the production of short videos more convenient.The threshold for the production of short video industry has been greatly reduced,triggering a "blowout" development of the industry.In this context,with the recommendation and participation of a large number of We Media platforms,a variety of short food videos have emerged.Short food videos are not only about food,but also a way to show the rich feelings of Chinese people.For users,short food videos not only enable viewers to enjoy the beauty visually,but also have an emotional resonance with the stories behind the food.Whether in terms of the total amount of programs or the total amount of traffic,the content form of short food videos has become a popular trend.Under this trend,the production and production of content should have corresponding content creation and production.As a PUGC bullet screen video application platform favored by young people,Station B is also a fertile land for its development.Sheep Cuisine on the platform of Station B has become the top stream of the food district of Station B with its high-quality video content and highly online communication strategy.Many people are impressed by its unique video style and classic sentences.However,with the outbreak of the COVID-19,it has once again impacted people’s lives and consumption habits,and has also had a lot of impact on the production and dissemination of short food videos.Based on this,this paper takes the food videos of Sheep Cuisine as a case study,analyzes the changes of short food video communication strategies before and after the epidemic from two aspects of communication methods and characteristics,and discusses the reasons for the changes,In combination with the actual situation of Sheep Cuisine,this paper analyzes the problems and causes of the spread of food short videos,discusses the innovative development strategy of the 5W communication mode of food short videos in the post epidemic era,and finally,based on the analysis of the impact of the post epidemic era on food short videos,proposes to enhance the story and cultural attributes,continue to high-quality output,improve the realization channels,achieve long-term development,and strengthen platform interaction,The improvement suggestions such as expanding the communication channels have certain reference value for promoting the development of short food videos.