Research On The Operation Mode Of Melted Media Studio

At present,the traditional media is under the strong impact of new media,facing a serious survival and development dilemma,transformation becomes a top priority.Under this background,the traditional broadcast and television media began to transform their system and mechanism.The melted media studio has become an important operation mode for the internal structure adjustment of broadcast and television media.Some provincial broadcast and television media have tried the studio system reform,Anhui Radio and Television Station has also carried out the experiment of the melted media studio,its melted media studios have become one of the typical cases of media convergence selected by the State Administration of Radio and Television in 2020.Therefore,this paper selects Anhui Radio and Television Hip-hop Searching Studio as a case study.The melted media studio is not only the innovation of the internal management mechanism,but also an important path to accelerate the marketization operation of radio and television.Hip-hop Searching Studio not only has the development advantages of traditional broadcast media,but also has made some achievements in exploring the marketization operation of "broadcasting + e-commerce".It is a reference sample for the marketization operation of melted media studios,and provides a certain reference for the development of other melted media studios.This paper adopts literature research,case analysis,field investigation method,mainly discussed from four parts: the first part analyzes the promoting Hip-hop Searching Studio built background conditions,thinking requirements and trends of media convergence policy,the e-commerce market and technological feasibility,the transformation pressure of the traditional media,the advantage of people freight yard in Hip-hop Searching Studio to promote the formation of Hip-hop Searching Studio.The second part takes the Hip-hop Searching Studio as a case study of its operation mode,mainly from four dimensions of the studio's drainage mode,marketing mode,management mode and profit model.The third part analyzes and thinks about the current dilemma faced by Hip-hop Searching Studio,and thinks it faced with such problems as narrow drainage channels,drainage routine are old,traditional marketing methods affect advertising,insufficient development of marketing scenarios,and low platform competitiveness.The fourth part of the existing operation mode of Hip-hop Searching Studio puts forward corresponding optimization countermeasures,thinking it can be extended from the flow inlet,update the drainage pattern,strengthen the competitive power of the platform,transform advertising delivery methods,optimize marketing scenarios to improve and optimize existing operational problems,so as to provide a realistic reference for the operation of other melted media studios.