A Study On Self-media Operation Model Of Rural E-commerce In F County

With the further development of the "Internet + agriculture",the concept of "Internet + agriculture" has not only been loudly exhaled,but has also achieved considerable development with the attention and support of the state in vigorously developing the rural economy and solving the "three rural areas" problem.Generate rural electronic business that meets the needs of rural actual development.This is not only an expression of electronic commerce in rural areas,but also an inevitable outcome of rural economic development.It is also one of the important ways for rural poverty alleviation to achieve the goal of "building a well-to-do society in all respects".Although the development of rural ecommerce has important significance and role,in the practical process,some areas are hindered by the lack of information technology,the lack of network infrastructure,the shortage of professional personnel,and the unreasonable marketing strategy.Taking into account the current development of self-media technology and the widespread application of related software,whether rural e-merchants can access video self-media technology for use in the marketing of agricultural products in rural areas in order to effectively improve the online sales performance of agricultural products,Thus,by promoting the development of rural e-commerce to promote rural economic development,improve farmers 'economic income.Based on this,this paper takes F county as the research object,combines e-commerce,rural e-commerce,network marketing and other relevant theories,and carries out research on its rural e-commerce we-media marketing model.Main research contents: firstly,this paper comprehensively sorts out and summarizes the domestic and foreign literature on e-commerce and rural e-commerce under the background and significance of the current situation and trend of rural e-commerce development.Secondly,this paper first elaborates the relevant theories of rural e-commerce from the three aspects of the concept,development process and development model of rural e-commerce,and then generalizes the relevant theories of "we media".Thirdly,based on the discussion of the development status and promotion mode of rural e-commerce in F county,the paper discusses the problems existing in the operation mode of rural e-commerce,and expounds the necessity and feasibility of the development of "we media".Fourthly,combining the actual situation of rural e-commerce in county F with the characteristics,advantages and business models of the four we-media software,namely Weibo,WeChat,live broadcasting platform and video,which are frequently used at present,this paper proposes the operation mode and marketing strategy of the we-media in rural e-commerce in county F.Finally,the paper summarizes the whole research process and content to form a conclusion.