Building Program For CNTV New Media Studio

New Media Studio is asked have Interactivity, flexibility and real-time dissemination characteristics with the booming of New media Business. There are not a complete building program of new media studio for reference from the external perspective of the development. CNTV need to build a new media studio which is different with thetraditional media studio, according to the needs of CNTV strategic vision and programming of various departments. New media studio requirements prominent network element characteristics and demonstrate the interactive features with fine network of packaging styles and a variety of interconnection means to produce new media types of programs.There is no reference to the external program, the project team must rely on own strength, according to their own funds, personnel, technology and other aspects of the restrictions to complete the buliding program work Independent.The study also argues that the need for construction of the new media studio, and thereasons of construction new media studio in CNTV, as well as the significance revenue of the construction of the new media studio which can bring to CNTV. The study describe some solutions accorded strictly with the process and theoretical knowledge of building program, and choose a best solution accorded with the requirement of program. The evaluation system analyses the expected achivement and further lays the fundation for the implementation.