On Dragon TV "Oriental Live Studio" Program

“Oriental live studio”presided over by LuoXin began broadcasting in2010March in theOriental TV prime-time on the weekend.It is a debate TV talk show, and it makes use oftelevision, network, the live broadcast of messages and other means of communication. Its sloganis “live broadcast of the transformation of China” and “the dream is inseparable from theconcern of reality”.As a novel debate TV talk show, it affects the traditional form of TV programson the one hand, on the other hand also affects the public’s real life. It promotes the exchanges ofdiversified views, gradually changing the public’s way of thinking. Comprehensive analysis of"Oriental live studio" will from journalism, communication science, art and sociology.This articleStudies on the basic program form, component, communication effect, existing problems anddevelopment strategy, summarizes some enlightenment and rules, to obtain better development ofthe program.“Oriental live studio”exists in a good media environment. At present, civilian widelyparticipate in TV program, and civilian speech power returns. At present, our country is in thesocial transition period,"Housing slave","car mortgage slave" phenomenon,food safety issues like"melamine incident""lean meat issue " makes people feel more pressure and anxiety. This TVshow build a platform to discuss controversial topics,allowing people to speak one’s mindfreely.This paper studies the elements of this programs. The study on topics includes classification and characteristics. Study on the role includes host, guests and news.In addition, thispaper studies the propagation of rhythm and influence of rhythm for dissemination effect."Oriental live studio" program has repeatedly won awards since its launch in2003.Compared with other provincial satellite TV program, its audience rating have come out infront,but it also has some problems. More entertainment show lead to the decline of the overallgrade of program.Debates are carried on program but they do not give a relatively reasonableconclusion or solution.So some suggestions are proposed.Firstly, programs should stick to thetruth.Secondly,prevent the entertainment tendency.At last,as a mass media, it should fulfill itssocial functions.