Study On The Symbolization Communication Of The Imperial Palace

The integrated development mode of culture and tourism has become a hot trend in the development of tourist attractions.As an emerging industry,cultural tourism is not only a new form of tourism consumption,but also a new driving force for economic development.Cultural tourism takes into account the dual characteristics of cultural industry and tourism industry,with personalized cultural atmosphere and content as the core,so that tourists can feel the local cultural charm in the process of tourism,so as to meet the deeper cultural needs of tourists.Its appearance is closely related to the changes of social environment and tourists' spiritual needs.The prime minister's palace scenic area is an important part of the prime minister's palace ecological and cultural tourism area,and is a famous cultural tourism scenic area in Shanxi Province.In July 2020,in the list of top 100 5A scenic spots in China,Huangcheng Xiangfu eco Cultural Tourism Zone ranked 26th in the list.The prime minister's palace ecological and cultural tourism area mainly includes prime minister's palace,Manghe scenic area,Prime Minister's manor,jiunvxian lake,Guoyu ancient city,Haihui academy and Manor Hotel.The prime minister's palace scenic area is the earliest and most influential scenic spot in the prime minister's palace ecological and cultural tourism area,which is highly praised as "the first culture in northern China" by famous ancient architecture experts Luo Zhewen and Zheng Xiaoxie The house of the giant nationality is of great value in cultural research and tourism development.This paper takes the cultural symbols of the prime minister's palace scenic area as the research object,mainly taking the field investigation method as the research method.Under the background of "cultural tourism",from the relevant theories of communication and semiotics,this paper studies the process of symbolic communication of a large number of cultural symbols,which is divided into five parts: the first part mainly expounds the research background,research significance,research status and research methods of the prime minister's Palace scenic area;the second part combs the literature of the prime minister's palace scenic area The third part is from the internal analysis of the communication process,from the coding,decoding,feedback three links in the specific analysis of the symbolic process of the imperial Prime Minister scenic area;the fourth part is from the external factors affecting the communication process;the fifth part is from the actual investigation,analysis of the symbolic process of the imperial Prime Minister scenic area At the same time,it puts forward relevant suggestions for the problems in the current communication process,and also provides reference for the development of China's related tourism and cultural industry.