| In recent years,the development of short video is in full swing,various types of short video content to meet the different needs of users.Rural life short video,as one of the major categories,has been favored by many users,and as an emerging field,has a good momentum of development.However,there are still many problems in the short video of rural life in China,such as serious homogenization of content,single theme and lack of connotation,which lead to low audience recognition of short videos on rural life.At the same time,with the combined development of e-commerce and short video,short video of rural life has opened a new communication mode,which has more opportunities but also faces greater challenges.The popularity of short videos of rural life has attracted more and more farmers to join in the video creation.However,some of them lack the relevant experience of shooting and editing videos,and the video content cannot attract the attention of the audience.Therefore,we need to select the works of high-quality rural life short video creators for in-depth analysis,research their creation intention,narrative ideas and the transmission of their symbolic meaning,in order to better guide the development of rural life short video.Based on Pierce’s three-part semiotics theory,the creation idea and purpose of the short video of rural life can be more clearly presented.The analysis from both sides makes the research of the short video of rural life more systematic.And.The theory of semiotics can also put forward more practical suggestions for the creation of rural short videos from the theoretical aspect.This article adopts the research methods of text and case analysis,The representative creators of PUGC and UGC content production,Dianxi Xiaoge and Rural Akay,were selected as the main research objects.By analyzing their video transcripts in detail,,to explore the uniqueness of his creative ways,the creation concept of advanced,delve into video content selection,symbolic expression of symbols,symbols of the aspect of logic,and in the spread of ideas on the way to select analysis.Through detailed analysis and the study found that Dianxi Xiaoge and Rural Akay’s video content is full of narrative,narrative logic,through application of multiple symbols,realize the expansion of the symbolic meaning and extension,using familiar with rural characteristics of the symbol of the emotional communication,passing a warm and happy state of rural life.Research conclusion finally,country life short video on the appropriate symbol ontology is crucial,and to adhere to the symbol explanation items in order to focus on the innovation of the contents.Only in this way can viewers be guaranteed to accurately understand the symbolic meaning,and constantly guide them to interpret and extend the meaning,so as to attract more people to watch. |
