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The Shaping Of Rural Life Landscape

Posted on:2021-05-23Degree:MasterType:Thesis
Country:ChinaCandidate:B Y LongFull Text:PDF
GTID:2428330611964342Subject:Communication
Abstract/Summary:PDF Full Text Request
Under the crazy bombardment of media,the world is a ubiquitous landscape.The rise of Tik Tok short video platform provides a new carrier for the landscape shaping of rural life.Short video in rural areas has occupied various media platforms for a while.Based on trill platform of rural subjects short video producers as the research object,using the depth interview method and field observation method analyze the rural subjects short video creators of short video content production,to explore the theme selection,the content of producer behind the scenes filming,editing,such as the production process,the study found that the trill presented in short video rural life is creator through a variety of production means to shape the landscape of rural life,not for the reality of rural life,mainly appears as idyllic beautiful countryside and two rural landscape behind the decline of rural life.The paper further discusses the reasons why they shape such landscapes.The research finds that the main reason why rural life is presented in rural life is that producers cater to the preferences of others,attract the attention of others,and finally obtain"eyeball economy" in order to shape the rural life in the eyes of others.This study is divided into six parts:The introduction puts forward the research background of this topic,points out the significance of the research,sorts out the existing research results of related topics,finds the logical starting point of the research,and explains the research methods.The first chapter,"producer analysis of short videos of rural themes on Tik Tok",analyzes the status,background,real life and cultural level of rural short video production,and explores the direct impact of social factors of producers on rural short video landscape production.In the second chapter,"content production of short videos on rural themes",the author explains the process and nature of content production,and on this basis,the basic mode and characteristics of content production of short videos.The third chapter "rural subjects short video landscape shape" the author of trill platform production landscape of rural life,found that short video platform in the rural life landscape,illusion,producers deliberately shaped hope to catch the eye of spectators false rural life,on the one hand is to deliberately viewers the idyllic and self-sufficient type,arcadia beautiful rural life;On the other hand,it deliberately spreads the hardship and bitterness of the backward rural life in decline.In the short video production process,the production user input is huge,the use of props,the late stage,the control of production time,the founder and other ways to shape the rural life landscape.The fourth chapter,"the reasons for shaping the landscape",studies the purpose of shooting short videos by rural producers,so as to find out the reasons for shaping the rural landscape and the rural life landscape shaped by content producers in pursuit of "eyeball economy".Conclusion:the rural life presented in the short video is an imaginary and fake rural life landscape created by producers who package and manage everything to attract public attention and control their leisure time.
Keywords/Search Tags:Rural Short Video, Content Production, Tik Tok, The Landscape of Social
PDF Full Text Request
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