| At present,short video has given the public a great degree of visibility,more and more people are involved in the practice of short video.Short video has been widely used in People’s Daily life and has becoming one of the most influential media forms in daily life.Meanwhile,it has also exerted a profound influence on countless rural areas.As an important part of short video content,rural short video is of great research value.Therefore,this paper focuses on rural short videos and takes Douyin short videos as an example to discuss the relationship between short videos on rural areas and farmers as well as the audience from the perspective of the affordances of media technology.This paper analyzes the influence of short videos as media technology from the absence of rural areas and farmers in traditional mainstream media to the appearance of " Peasants in the New Era" in short videos of rural areas,as well as their short video content from "Intergration" to "re-hide".The first part of this paper is the introduction,which includes the research origin,the research significance,the research questions,the research methods and research objects.The second part analyzes the marginalization of rural discourse under traditional media,the new opportunities of rural discourse expression under new media technology and the appearance of "Peasants in the New Era" in short video we-media.The third part analyzes the new expression of "Peasants in the New Era" in rural short video,and finds the stitching power brought by the technological change of rural short video media to rural areas and farmers.This kind of suture includes "discourse intergration" "experience intergration" "emotion intergration" "image intergration" and "two-way intergration".The fourth part analyzes the problems in the development process of rural short videos and finds the level of re-hiding of rural landscape by short videos in the landscape society.It includes:the domination of the commercial value logic of short videos on rural daily life,the concealment of rural culture under the expression of consumer culture,and the alienation of peasants in the new era issues under the political discourse. |
