Research On Presentation And Spread Of Emotions In Short Videos Produced By Mainstream Media During COVID-19 Pandemic From A Sociology Of Emotion Perspective ——Take The Account Of "CCTV News" On Tik Tok As An Example

With the advantages of integrating visual and auditory elements and being able to reach multiple senses of viewers simultaneously,short videos have gradually become a new public opinion forum for netizens to obtain information and exchange opinions.Mainstream media have opened accounts on short video platforms as a way to perform the social coordination function.During the fight against the COVID-19 pandemic,mainstream media conveyed emotions in short videos to alleviate negative human emotions such as panic.Emotions have great power to not only bond society,but also reconstruct social structure and change social culture.Therefore,it is necessary to study the communication of emotions.This paper studies presentation and spread of emotions in short videos produced by mainstream media during the COVID-19 pandemic from the perspective of the sociology of emotion,using the method of visual rhetoric.In theory,the in-depth discussion of emotional rituals and emotional culture has innovation in research content;In practice,it may provide some advice to the emotional communication of mainstream media.This study takes 236 short videos released by "CCTV News" on Tik Tok during the COVID-19 pandemic as the research content,and studies the emotional communication of these short videos with the support of emotional rituals and emotional culture theories.The research aims to analyze the emotional presentation characteristics,the process of constructing of emotional rituals and shaping of emotional culture through the emotional communication.Firstly,the researcher analyzed the themes,camera languages,sound elements and emotions of these short videos by content analysis,and summarized the characteristics of their emotional presentation through quantitative statistics and observation of the short videos.Secondly,the researcher used the "image-non-image" system in the mechanism of visual communication,divided the short video texts into original image,regular image,super image and non-image for text analysis,and explores the emotional connotation and value meaning contained in them.Finally,the researcher used the theory to sort out the process of constructing emotional rituals and shaping emotional cultureThe findings of content analysis indicate that the short videos mostly show the multiple roles of people on the front line of the anti-COVID-19 fighting,transforming grand issues into individual stories;converting the mindset of horizontal screen to vertical screen,and using close-ups,distant views and other camera language to depict details and enhance the sense of immersion;using simultaneous voices to convey beliefs,and making good use of background music to render emotions.The findings of text analysis indicate that short videos are not limited to conveying emotions by titles,pictures or sounds,and the presentation of emotions in the videos is consistent with the viewers' emotional projections;the characters and objects that keep appearing also become symbols for the meaning of "patriotism" "selflessness","dedication"and so on.When viewers watch the short videos,they receive the presented emotions,project their own emotions onto the short videos,and internalize the value and meaning,which is the process of the constructing of emotional ritual and shaping of the anti-COVID-19 culture.This study suggests that the findings provide the following suggestions:video producers need to keep transforming the grand narrative into individual stories,stick to vertical screen thinking,flexibly use the reporting form of simultaneous sound and music,and reach the resonance point of human emotions.At the same time,video producers need to control the quality of videos and frequency of emotional communication,avoid the backlash caused by the flood of emotions,and pay attention to the silent majority under the noise of the crowd.